When I moved to the dark side from the world of Design to the world of a Suit in 2005, I wasn’t convinced that ‘Femcare’ would ever be an account I’d be proud to work on. However, the Account Director had taken a chance and employed me so even if my account had been about dead people, I’d have jumped at it.
The world of Femcare and periods was a bit of a shock. Suddenly, I was expected to know was what actually IN fanny pads (did you know they use a thick gel to absorb smell and liquid?), know the difference between fanny pads and pantyliners (pantyliners are for light bleeding, vaginal discharge and little bits of wee), get to grips with why pad users preferred the ‘gush’, understand how different tampons expand when put into the blue liquid (either lengthways or widthways – much debate about this one), be able to talk about ‘spotting’ without pulling a face and know that a Jam Sponge can also be something one definitely does not want to chew on.
Scarily, periods are actually quite an intriguing world. Let me just say, there’s a lot of strange people and practices out there, who seem captivated by periods. And as a result, and perhaps fueled by my bizarre and warped sense of what is interesting, I started a blog dedicated to all things Fanny – The Red Camellia.
The Red Camellia is a reference taken from Alexandre Dumas’ novel ‘La Dame aux Camellias’ in which the heroine wears a red camellia on the days that she is ‘unavailable’.